SEO on 2007 is becoming different, more and more webmasters/SEOers pay more attentions on the content of their websites, they try to follow Google, don't be a Evil.
People on WebmasterWorld are talking about some features of Evil website, I agree the following:
# Reciprocal link request pages.
# No Privacy policy.
# Outdated copyright date or last modified date visible on the pages.
# error pages that don't send 404 headers or send content regardless of the page requested/querystring entered.
# Massive numbers of incoming links from link farms.
# High link churn.
# No published contact address, email address or phone number.
# A high bounce rate (surfers clicking back on their browser and selecting another search result).
# Too much duplicate content.
# All inbound links are to homepage only
the other signals seem that we can't control. Anyway all these are very good for webmasters.
Some professional SEOer also refuses to do SEO for new site. They advocate build content first, then do SEO.
SEOer is not a link farmer, not a MFAer. They just try to serve a better service and content for visitors. That's the real SEO.
Sunday, February 4, 2007
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